Beckenham - 0208 663 6334

East Dulwich - 020 8299 3444

Small Independent Toy Retailer of the Year 2017

About Us

Just Williams is a family run toy shop with stores in East Dulwich and Beckenham.

Our stores are traditional toy shops where we aim to have something for everyone be it for a new born, arts and crafts to entertain on a wet day, educational resources to help with literacy or numeracy, a family game or the latest must have – we have it!

Our philosophy is, if you can't find what you are looking for, just ask. We are always more than happy to order items in specifically for customers.

We stock the well known brands such as Lego, Brio, Sylvanian Families, Crayola, Barbie, Jellycat and Microscooters as well as more unusual ones such as Sentosphere, Janod Toys, Kid O, Zoobs, to Thames and Kosmos.  We are always looking for new and exciting products across all our ranges to excite and keep our customers coming back. We always try to offer something different.

Our pocket money areas are increasingly popular. Children love the opportunity to choose things to spend their pocket money on and figuring out what they can afford helps them understand the value of money.  We love how they deliberate over what to buy be it for a 40p stretchy man, tub of bubbles, some stickers or new clips to accesorise with!

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